Meet the Press—May 2, 2018
You have exciting news to share! You’ve posted, tweeted, and blasted your latest service announcement, exciting project win, or new hire. But how do you get the media to pick up your story for greater exposure and higher credibility? You’ll be competing for space with other news and press releases, but there are key things you can do to increase the likelihood yours will be published. The same applies to thought leadership pieces and other content marketing. What’s the secret to sparking an editor’s interest? How do you identify topics that will appeal to the media and your audience? What’s the best approach to working collaboratively with the media?
What Can Accreditation Do for Me?
Sign Up Now for APR Coaching Sessions
“I found the APR coaching sessions invaluable. Through small-group learning, led by my peers, the sessions provided an in-depth understanding of the strategic communications process and APR accreditation process. I highly recommend the APR coaching sessions, whether you decide to pursue APR accreditation or not. Having a deeper understanding of the strategic planning process is alone a reason to attend.”
– Jennifer R. Collins, APR
Accreditation in Public Relations builds on the foundation of your educational degree, keeping you current on best practices and applications in the ever-evolving communications world. Stay on the forefront of industry knowledge, continue to refine your skills and take your work to the next level by achieving this important credential.
The PRSA Mid-Atlantic District is hosting the country’s fourth-ever District APR Boot Camp April 4 – 6, 2018 at Harrisburg University in Harrisburg, Pa. and our Central PA Chapter is serving as the host chapter! This is a great opportunity to earn your APR.
PRSA Central PA Chapter Board 2018
President: Lara Brenckle, Online Communications Manager, Select Medical
President-Elect: Leslie Amoros, Vice President and Senior Consultant, Imprado
Secretary: Molly McGowan APR, Public Relations Specialist, Phoenix
Past President and Treasurer: Greg Swartzlander, Director of Digital Communications, Select Medical
Delegate One and Mid-Atlantic District Representative: Liz Smith, APR, President of Integrated Communications Ventures and Professor of Communications
Delegate Two: Thomas P. Boyle, Ph.D., APR, Professor of Communication, Director of Entrepreneurial Leadership Center, Millersville University
Director: Elizabeth Greenaway, Short and Sweet Communications
Director: Kristie Byrum, Ph. D, APR, Fellow, Professor of Public Relations, Bloomsburg University
Central PA Chapter Plays Big Part in PRSA Mid-Atlantic District Quick Start
PRSA Mid-Atlantic District’s Quick Start on November 4, 2017 in Springfield, Va. succeeded in offering outstanding leadership training for chapter and district officers and committee chairs. All the presenters offered valuable insights into improving chapters.
2017 PRSA International Conference and Leadership Meetings
Inspired Members in Boston
PRSA Mid-Atlantic District Orchestrates Third Successful APR Boot Camp
Central PA members start thinking about earning your APR in 2018!
The PRSA Mid-Atlantic District and its members orchestrated the country’s third successful PRSA Accreditation in Public Relations (APR) district boot camp, April 5-8, in Richmond, Virginia.
The boot camp attracted 17 APR candidates. “Our district is the only district in the nation to sponsor an APR boot camp, and now we’ve conducted one three years in a row,“ said Liz Smith, APR, who served as Mid-Atlantic District chair in 2015 and spearheaded the boot camps with the help and support of PRSA National and host chapter Richmond.
PRSA Mid-Atlantic District Quick Start Leadership Training for Chapter Leaders at Springfield (Va.) Golf and Country Club
Saturday, Jan. 28, 2017
Future, past and current Mid-Atlantic District chairs: left to right Andrew Ryan APR, Liz Smith, APR, Kevin Gaydosh APR and Mitch Marovitz, APR, PRSA Fellow
2016 International Conference—Indianapolis
2016 Joint Social