Dive in Deep with the 2017 Keystone Awards
PRSA Mid-Atlantic District Orchestrates Third Successful APR Boot Camp
Central PA members start thinking about earning your APR in 2018!
The PRSA Mid-Atlantic District and its members orchestrated the country’s third successful PRSA Accreditation in Public Relations (APR) district boot camp, April 5-8, in Richmond, Virginia.
The boot camp attracted 17 APR candidates. “Our district is the only district in the nation to sponsor an APR boot camp, and now we’ve conducted one three years in a row,“ said Liz Smith, APR, who served as Mid-Atlantic District chair in 2015 and spearheaded the boot camps with the help and support of PRSA National and host chapter Richmond.
PRSA Mid-Atlantic District Quick Start Leadership Training for Chapter Leaders at Springfield (Va.) Golf and Country Club
Saturday, Jan. 28, 2017
2016 Keystone Awards
Congratulations to our 2016 Keystone and Honorable Mention Awards winners!
The Central Pennsylvania Chapter of the Public Relations Society of America (PRSA) recognized outstanding communications programs at its Keystone Awards at the annual banquet on November 10 at the Susquehanna Art Museum.
In addition to awarding five Keystone Awards and four Honorable Mention Awards, the Chapter also honored Amy Hill, APR, with the Frederick E. Leuschner Award for outstanding leadership to the chapter, the community and the profession.
2016 Keystone Award Winners
| Category | Company | Project |
| Overall Public Relations Program | LM Gnazzo Promotion Strategies and Nell McCormack Abom Communications | Red Land Little League 2015 US Champions |
| Student | Revolution Communication, A Millersville University Student-Run Agency for Campus Cupboard | Take a Look Inside |
| Magazines or periodicals: Print | Gannett Fleming | Forces of Change |
| Digital Public Relations | Bravo Group for The Hospital and Healthsystem Association of Pennsylvania | Healthy Me PA |
| News Release/Public Service Announcement | Gannett Fleming | Hulton Bridge Wins Figg Award |
2016 Honorable Mention Award Winners
| Category | Company | Project |
| Annual Report | Gannett Fleming | 2015 Gannett Fleming Annual Report for Employees |
| Student | COGENT Public Relations, a Millersville University student-run agency, for Schreiber Pediatric Rehab | Growing Up Means Growing Stronger |
| Student | Bloomsburg University Public Relations Workshop Class and and Kristie Byrum, Ph.D, APR, Fellow PRSA, Assistant Professor for Greater Susquehanna Valley Chamber of Commerce | Farm to Fork Initiative |
| Student | Elevate Public Relations, a Millersville University Student-Run Firm for the Frederick Douglass Institute Collaborative
|
The Proof is in the P.O.P. |
Learn about this year’s winning projects here.
2016 Frederick E. Leuschner Winner: Amy B. Hill, APR
As communications director for the Pennsylvania Catholic Conference (PCC) Amy Hill advocates the public policy agenda of the Roman Catholic Bishops of Pennsylvania. As such, she researches and develops strategic communications to advance awareness of the Church’s teaching and concern about morality, health, welfare, education, and human and civil rights.
Her duties include managing the PCC Communications Department, comprised of communications directors and Catholic newspaper editors from the 10 dioceses who advise the Conference on its mission of fostering a public understanding of the Catholic perspective on public policy issues. Additionally, she manages media relations, writes a monthly column for the Commonwealth‘s Catholic newspapers, and produces many written and electronic materials to educate Catholics, the general public, government officials and others.
In her professional life, Amy is Accredited in Public Relations and active in her local chapter of the Public Relations Society of America. In her spare time, she sits on the board of directors for Harrisburg’s historic Broad Street Market, she does prison ministry with female inmates in the Dauphin County Prison, and is active in her Catholic parish, St. Patrick’s Cathedral, in Harrisburg.
Holiday Party 2017 for PRSA, IABC and PPRS at Castlerigg Wine Shop
PRSA 2017 Central PA Chapter Board Members
Upcoming APR Coaching Sessions
The Central PA PRSA Chapter is again offering a series of APR Coaching Sessions to help professionals on their journey to earn the distinguished APR credential.
Sessions begin Saturday, February 11 and continue on February 25, March 11 and March 25 in the Technology Center of Central Penn College. Each session will run from 9 a.m. until about 3 p.m. The cost for all four Saturdays is $55 for members and $75 for non-members.
The sessions will be led by Chapter Accreditation Co-Chairs Jason Kirsch and Bob Saline, along with faculty leaders Amy Hill, Josette Myers, Liz Smith and other chapter APRs.
Candidates coached by our Central PA team, who have presented APR Boot Camp programs across the country, have the highest passing rate for the APR exam nationally.
Detailed information about the APR process is available at praccreditation.org. But the best way to get started is to sign up for the upcoming sessions offered by your very own chapter!
Have questions or ready to sign up? Contact Jason Kirsch, APR at 717-541-7717 or Bob Saline, APR, Fellow PRSA at 717-580-8162.
PRSA National Events
This month there are a lot of great opportunities for networking and learning for PR professionals, as well as deadlines that are quickly approaching.
Here is what you should be on the lookout for this month
PAST EVENTS:
2016 International Conference—Indianapolis
2016 Joint Social
Wednesday, August 17, 5:30 to 8:30 p.m.
Midstate Distillery
