Advancing Missions of Pennsylvania Associations: Advocacy with Proven Media Results
Michael R. Fraser, PhD, CAE,
Executive Vice President of the Pennsylvania Medical Society (PAMED)
August 27, 11:30am – 1pm
Giant Food Store Community Room
3301 E Trindle Rd
Camp Hill, PA 17011
Professional and trade associations located in Central PA are uniquely positioned for shaping the narrative in a diverse media environment of the state of Pennsylvania. Associations may have various goals and missions, but they all need to build effective relationships with both internal and external audiences and demonstrate return on investment (ROI) to their members. Generating publicity for an association can be a daunting task due to different levels of hierarchy within associations, availability of resources and the need to speak with a unified voice of an industry or professional group. However, public relations is essential to any association seeking to increase its awareness, increase its membership and provide for the needs of members.
PRSSA member: $15
Every year, the Keystone Awards recognize exemplary public relations campaigns, strategies and tactics in central Pennsylvania. Just as the elements in an arch depend on the keystone for structural support, businesses and organizations depend on public relations practitioners for strategic counsel in achieving success. The 2014 Keystone Awards recognize the work that best demonstrates the highest standards of public relations research, planning, implementation and evaluation.
All submitted entries will be professionally judged by the Florida Public Relations Association, and winning entries will be publicly celebrated at an evening awards ceremony on Thursday, November 6.
Early Bird Deadline: August 29, 2014
$45, $40 each additional entry
$60, $55 each additional entry
Final Deadline: September 8, 2014
$55, $50 each additional entry
$70, $65 each additional entry