Senior Public Relations Account Manager—Godfrey

Position Summary

The Godfrey Senior Public Relations Account Manager is an experienced and energetic person who
has the desire and ability to conceive, sell and execute high-impact public relations programs for
business-to-business clients in a variety of industries. Superior planning, supervisory, writing, clientand
media-relations skills, plus sales and presentation ability are essential. Degree plus five or more
years of relevant experience required.

The Senior PR Account Manager is responsible for managing client PR programs and projects from
concept/planning through execution. The SPRAM is the key day-to-day interface between Godfrey,
its clients and the journalists, bloggers and analysts covering client industries, markets and areas of
technology. The account manager:

  • Interacts effectively with high-level client contacts.
  • Thinks, plans and acts strategically.
  • Has more internal supervisory responsibility (may or may not include “direct reports”) than a
    PR Account Manager.
  • Responsible for sustainable, annual revenue of at least $250,000 in billings (with $225,000 in
    gross income).
  • Manages programs and projects, estimating, monitoring internal and external costs, budget
    control, margin enhancement and billing.
  • Is building a long-term career in B-to-B PR or marketing communications, with 5+ years of
    experience and at least 3 of those working on substantial programs.
  • Is expected to maintain the profitable short- and long-term growth of existing accounts, and
    contribute to the acquisition of new accounts.
  • Heads up a team of professionals, including a PR Associate Account Manager, Program
    Coordinator and a PR Copy Director, depending on the needs of clients.
  • Is expected to travel to client and client-customer locations, participate in relevant trade
    shows, conferences and other events, and plan and conduct editorial visits nationally and
    internationally as needed.

The Senior PR Account Manager is responsible for maintaining positive relationships with high-level
client contacts, ensuring a high quality of work and program results, and for maintaining established
billing/profit goals. A requisite skill is the effective and appropriate delegation and management of
copy writing, media research and outreach, clerical/production needs, creative or art direction,
photo, image and video direction, etc. In addition, experience with supervising staff is a plus, but not

Overall success will be determined by a combination of factors, including the demonstrated ability

  • Win the confidence and trust of high-level client contacts, media and, where appropriate,
    industry analysts
  • Win the confidence and trust of the PR account service team and the Account Group
    Manager on specific accounts
  • Think, plan and act strategically
  • Conceive PR programs and projects that – within the context of the established marketing
    communications strategy – differentiate clients and distinguish Godfrey
  • Execute programs and projects: Work effectively, quickly, thoroughly and accurately; achieve
    results within budget
  • Identify and develop new business opportunities with existing and prospective accounts

All Godfrey employees are accountable for and expected to integrate Godfrey Core Values (Respect,
Integrity, Teamwork, Work Ethic, and Learning) into overall position responsibilities.

Essential Duties and Responsibilities

Essential Duties:

  • Conceive, present and sell PR programs and projects; provide a strategic framework for all
  • Maintain/increase billings and profit for each assigned account.
  • Establish and maintain a regular pattern of contact – both formal and informal – with highlevel
    client personnel, media representatives and industry analysts.
  • Supervise the execution of key program elements, including media relations, news releases,
    feature articles, case studies/application stories, sales and technical newsletters, Internet text,
    press-conference scripts, and other speaker support materials. (Handle some copywriting
    directly, as needed, on a project basis).
  • Direct the work of the PR account service team, which will coordinate support services (copy,
    production, art, photography, news distribution, press “clip” tracking and reporting, etc.) to
    ensure client deadlines and budgets are met.
  • Carry out responsibilities in a professional, collaborative manner without intensive
  • Keep supervisor, PR Director, Account Group Manager and account team members informed
    of all significant accomplishments, opportunities, problems and client-relationship issues.
  • Become an indispensable member of the client’s marketing communications team,
    knowledgeable about client and competitive marketing, technology and relevant industry
  • Employ communications strategy and techniques that are effective in the context of a sound,
    integrated marketing communications program and that raise the stature of our client
    contacts within their organizations.
  • Contribute daily as a working member of a professional PR and account service team;
    provide supervisory/mentoring guidance where appropriate.

Education and Experience

  • BA/BS required. Concentrations should include one or more of the following:
    Communications, marketing, advertising, public relations, journalism, or liberal arts.
  • Five or more years of account management experience, preferably in a public relations
    position (client or agency side), social media position or related media/analyst position.
  • Clearly demonstrated ability to work well with clients, editors and the account service team.
  • Understanding of and devotion to the principles of business-to-business marketing
    communications and how PR is integrated into overall marketing communications programs.
  • Work well with diverse people and as part of a team.
  • Inspire and motivate team members; provide guidance.
  • Enthusiastic, energetic, confident and motivated.
  • Calm under pressure, patient.
  • Curious about/interested in technology and its application.
  • Detail oriented and well organized.
  • Loves the communications business.
  • Creative, inventive and collaborative.


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