Join us as we recognize this year’s winners of the
2017 Keystone Awards!
$25 for members
$30 for Non-members
$15 for Students.
Featured Speaker: Lisa Scullin, The Balancing Act of PR
As busy PR and communications professionals, we are constantly juggling the moving parts of our strategies. Jumping from press releases to eblasts to talking points, and managing personnel and events in between. But we are also skilled storytellers – weaving words and emotions together to elicit a response. In the mayhem of our day-to-day, how do we ensure the storytelling remains the focus while still hitting our to-do list targets? Lisa Scullin, Vice President of Communications for Milton Hershey School, will present and discuss how we find that balance.
Lisa and her team are responsible for all strategic communications, public relations and crisis communications, engaging internal and external stakeholders, as well as supporting the marketing efforts of admissions, alumni relations, and human resources at the school. Before working at the school, Lisa was Communications Director and Press Secretary for the Pennsylvania Senate Democratic Leader. She worked as a television news anchor, reporter, and producer at affiliates and network news programs in Pennsylvania, Maryland, Virginia, Rhode Island, and Washington, D.C. She holds a Bachelor’s Degree in political science and communications from American University and a Master’s Degree in integrated marketing communications from Northwestern University’s Medill School of Journalism.