Communication in Crisis, the Importance of the Same Message

Spring Event Featuring Baltimore Ravens’ Vice President of Public Relations—A Big Success

At our March member and student event, Baltimore Ravens’ Kevin Byrne, senior vice president of public and community relations, shared his insights and experiences about the Ray Rice controversy and how he and his team managed this crisis that received worldwide attention.

The dinner at York College of Pennsylvania was hosted by the Central Pennsylvania Chapter of the Public Relations Society of America (PRSA) in conjunction with the York College chapter of the Public Relations Student Society of America (PRSSA).

“Public relations pros, students and guests learned about crisis communications and the importance of one cohesive message,” said Liz Smith, president of America (PRSA) Central PA and chair of the PRSA Mid-Atlantic District, with the most members in the entire country.

Ray Rice and his then-fiancée, Janay Palmer, were involved in an early-morning fight on an elevator in an Atlantic City, New Jersey, casino in February 2014. When a video surfaced in September of Rice hitting Palmer, knocking her out, the Ravens terminated his contract. The NFL suspended Rice indefinitely, but this was later overturned and he is currently a free agent.

Byrne has been with the Raven’s organization for 34 years. During his NFL career, he has started team marketing, TV and website departments. Byrne has provided media relations assistance at 25 Super Bowls and two Pro Bowls at the NFL’s request. His duties have also included contract negotiations, directing the team’s marketing department and serving on committees to interview and select Ravens head coaches.

A special thanks to PRSA Central PA chapter leaders Chad Perry, Dwendy Johnson and Kim Brenner-Zerkle and York College PRSSA for orchestrating the event.

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