Keystone Awards 2013

A positive teen messaging program created for Communities in Schools of Pennsylvania (CISPA) by La Torre Communications of Harrisburg is a Keystone Award winner. Keystone Awards are given by the Central Pa. Chapter of the Public Relations Society of America. The teen messaging program supported Harrisburg-based CISPA’s efforts to improve attendance, attitude, behavior and academic performance in schools throughout Pennsylvania.

This was one of 10 Keystone Awards presented by Central Pa. PRSA to local organizations and practitioners for excellence in public relations campaigns, strategies and tactics. Entries for the annual awards were judged by the Florida Public Relations Association. They were presented at a dinner on November 14.

The PRSA chapter also presented the Frederick E. Leuschner Award for Excellence in Public Relations to Betty C. Hungerford, director of development at Homeland Center in Harrisburg. Hungerford was previously given the Woman of Excellence Award by the Harrisburg YWCA, the Woman Who Cares Award by Open Stage Harrisburg and the Robert D. Hanson Harrisburg Rotary Club Excellence Award. In 2009, her alma mater, Lebanon Valley College, conferred an honorary Doctor of Humane Letters degree upon her, due to her leadership in numerous organizations, both as a professional and volunteer.

The Young Public Relations Professional of the Year Award was presented to Kara Luzik of La Torre Communications. This award is presented to a young professional who demonstrates exceptional leadership and professional achievements. Luzik previously received the IABC Award for Excellence in corporate/institutional communications from her alma mater, Elizabethtown College, and was honored by the Pennsylvania School Public Relations Association for newsletter production.

The full list of Keystone Award winners includes:

External Communications – Campaign

Moxie for Strand-Capitol Performing Arts Center

“Come Experience”

Community Relations – Public Service Program

La Torre Communications for Communities in Schools of Pennsylvania

“My Voice PA: Positive Teen Messaging Campaign”

Integrated Marketing – Campaign More Than $25K

Allstate Insurance Company

“Allstate Safe & Secure Harrisburg”

Interactive PR – Social Media

Capital BlueCross

“Facebook Heart Health Giveaway”

Special Event/Tradeshow – Less Than $25K

Diakon Lutheran Social Ministries

“Diakon Outdoor Adventure Challenge”

Honorable Mentions:

Integrated Marketing – Collateral – Brochure

Homeland Center

“The 1867 Society of Homeland – Planned Giving Brochure”

Writing – Special-Purpose Publication

Diakon Lutheran Social Ministries

“Old Main: The Goal of Permanence”

Judges’ Award for excellent ROI on a minimal budget

Community Relations – Program

Allstate Insurance Company

“Allstate Day of Service Harrisburg”

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