August 5, 2013
McDonald’s® Central Pennsylvania Co-Op Selects Moxie Design and Marketing as New Public Relations Partner
York, Pa. – Moxie Design and Marketing, an award‐winning, full‐service advertising and communications firm in York, Pa., has been selected as the new public relations partner of McDonald’s Central Pennsylvania co-op, consisting of 23 owner/operators and 89 restaurants.
“McDonald’s Central Pennsylvania co-op is a client that has an abundance of stories to tell because the employees and owner/operators of these restaurants are continuously supporting and strengthening the communities that surround them,” said Julie Lando, president and owner of Moxie. “From supporting their local little league teams to honoring local teachers, we’re lucky to have the support of these owner/operators in our region. Here at Moxie, we’re proud to call them a client.”
The account was awarded in May, after an intensive search where Moxie surpassed other communications firms to win the approval of the McDonald’s Central Pennsylvania co-op search committee and board.
“The Central Pennsylvania co-op was looking for an agency to take them to the next level when it comes to interacting and sharing their stories with the media in our region,” said Brenda Pettersen, owner/operator of a Dillsburg McDonald’s and president of the McDonald’s Central Pennsylvania co-op. “The co-op sees working with Moxie as a golden opportunity.”
Moxie will be responsible for handling media relations for the co-op while highlighting the local impact McDonald’s owner/operators have in the region.
Moxie (www.MoxieDM.com) is a full-service advertising and communications firm specializing in strategy, branding, creative, design, interactive marketing, media planning and public relations. Based in York, Pa., the firm works with a variety of business-to-business and business-to-consumer companies in the mid-Atlantic region, focusing on the apparel, automobile, building supply, consumer packaged goods, entertainment, government, healthcare, luxury, tourism and technology sectors. Moxie is a major contributor to community-based programs through its annual Moxie Grant Program (www.MoxieGrantProgram.com), donating over $40,000 in services since the program’s inception in 2009. In addition, Moxie operates a sister company, Mosaics by Moxie, managing, Gallery Hall, a 2,600-square-foot event facility in Marketview Arts. Moxie’s owner, Julie Lando, was named as one of the “25 Women of Influence” by the Central Penn Business Journal(Spring 2010) and the “Best 50 Women in Business in PA” (Spring 2009). Moxie was also named a finalist in the Central Penn Business Journal’s “Emerging Business of the Year,” winner of York’s Downtown Inc’s “Outstanding New Business,” four-time winner of the prestigious International Davey Award, three-time winner of the Communicator Award and winner of the Summit International Creative Award for outstanding creative. For more information, please visit Moxie’s website at www.MoxieDM.com, Facebook.com/MoxieDM or on Twitter @MoxieTweet.
McDonald’s® USA, LLC, serves a variety of menu options, made from quality ingredients to more than 26 million customers every day. Nearly 89 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. There are 89 McDonald’srestaurants in the Central PA area. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visitwww.mcdonalds.com, or follow us on Twitter @McDCentralPA for updates on our business, promotions and products and find us on Facebook at www.facebook.com/mcdonalds.
© 2013 McDonald’s
Millersville University chapter of the Public Relations Student Society of America (PRSSA) Receives Awards
Two national awards and several university awards have been earned by the Millersville University chapter of the Public Relations Student Society of America (PRSSA). The chapter is affiliated with the Central Pennsylvania Chapter of the Public Relations Society of America. Its faculty advisor is Thomas P. Boyle, Ph.D., APR, chair and associate professor in the department of communication and theater. Dr. Boyle also sits on the board of the Central Pennsylvania Chapter of the Public Relations Society of America.
The Millersville organization is the recipient of the 2012 PRSSA National Star Chapter Award for meeting specific chapter and professional development goals. Gina Masciantonio, president of the Millersville chapter, was the driving force behind earning Star Chapter recognition. Ms. Masciantonio was the 2013 Millersville University Silent Leader Recipient. She was nominated by her fellow students for the annual award presented by the Center for Student Leadership and Involvement at Millersville University.
Ms. Masciantonio has been a active member of PRSSA since her first semester of her freshman year at Millersville. In her second semester, she stepped up to become the youngest executive board member, taking the role of secretary. In her sophomore year, Ms. Masciantonio was elected as vice-president of PRSSA.
Now as the chapter president, she dedicates all her free time to helping advance the chapter, planning executive and board meetings each week, arranging national event trips and being the head of planning the annual events the organization conducts.
Those who nominated her for this award recognized her efforts in helping her executive board and members succeed in all the opportunities that PRSSA offers, and listening to what the members want and delivering programs to help them.
The 2013 Millersville University Most Improved Student Organization Award was earned by the PRSSA chapter for showing significant improvement in programs, planning and membership over the past year and making a positive contribution to the University. Under Ms. Masciantonio’s leadership, the chapter has increased from 10 to 42 active members.
She said the chapter dramatically increased its followers on Twitter and revamped its Facebook page. “We consistently post content that will benefit our members and increase their knowledge of the current public relations field,” she explained. “We also kept up our organization’s tradition of conducting one campus event per semester: MU Idol and Mr. Millersville. Attendance at these events has increased dramatically over the past two years, which not only benefits our members by putting their classroom skills to the test, but it also benefits the campus when the prize money for Mr. Millersville goes back to benefit on-campus organizations.”
The 2013 Millersville University Admiral Level Recognition Certificate was given to the chapter for having representatives attend seven “Growth through Organizational Leadership Development” workshops in 2013. The chapter received several incentives as a result of this award.
The Millersville chapter was also named the 2013 national grand prize winners of the FUNdraising Bowl Competition. This is the second national award given to the Millersville chapter. “The FUNdraising Bowl is an annual campaign that encourages chapters to share fundraising ideas while competing for a grand prize of two free national PRSSA conference registrations,” Ms. Masciantonio said. The chapter won for its annual spring fundraiser, “Mr. Millersville.” “We are very excited about this honor, since it is a national PRSSA distinction and is only given to one Chapter every year,” she added.