State of the Media: Reaching an Evolving Audience


State of the Media:
Reaching an Evolving Audience

Wednesday, April 16, from 8 to 10 a.m.


Registration and light breakfast: 8 a.m.
Program will begin at 8:30 a.m.

Camp Hill Giant, 3301 Trindle Rd
Camp Hill, PA 17011

Member: $25
Non-member: $30
PRSSA member: $10

With a growth in digital platforms, audiences have more choices than ever when selecting their source(s) for news. According to The State of the News Media 2013 report by the Pew Research Center’s Project for Excellence in Journalism, digital news consumption increased 7.2 percent in 2012, and 39 percent of survey respondents got news online or from a mobile device, numbers that have likely grown since. Media outlets are changing how they gather and report the news, and newsmakers wanting to put information into the public arena are looking beyond traditional media.

Lorenzo Falcone, managing producer, PennLive; Valerie Pritchett, reporter/anchor, abc27; Tim Lambert, multimedia news director, witf; and Dr. Samuel Winch, associate professor of humanities and communications at Penn State Harrisburg, will share how media audiences have changed over the last 2-3 years and what the challenges and opportunities are for reporters and editors. Bring your questions or include them in advance when you register.


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