eNews Update

**** Please note: Feb. 11 Telling Your Company’s Story in the Digital Age Has been rescheduled for May 13, 2015 ****

Don’t Miss These Exciting Upcoming Events

Telling Your Company’s Story in the Digital Age

Wednesday, May 13 (Rescheduled from Feb. 11)
11:30 a.m. to 1:00 p.m.
Camp Hill Giant Community Center
3301 Trindle Rd., Camp Hill

Join us for the May 13 Chapter luncheon to learn about benefits and types of digital publications and how your average company can start making the shift to transition to digital publications.

Marcus Grimm is the Head of Tales and Chief Marketing Officer for Nxtbook Media, an Inc. 500 Company headquartered in Lancaster, PA. He is responsible for Nxtbook’s brand, as well as the brand for the company’s agency clients..


Register now!

Communication in Crisis, the Importance of the Same Message

March 10 at York College

Kevin Byrne,
senior vice president of public and community relations for the Baltimore Ravens.

Learn More About the Ray Rice controversy!

Includes Dinner!
Members: $25 / Non-Members: $30 /
PRSSA Students: $18/
non-PRSSA Student: $20

Kevin Byrne, senior vice president of public and community relations for the Baltimore Ravens, will be the featured speaker March 10, 2015, at York College of Pennsylvania. This will be a Central PA PRSA-PRSSA-YCP dinner.

Byrne, who has been an integral part of the franchise for 34 years, oversees the Ravens’ public and community relations departments. During his NFL career, he has started team marketing, TV and website departments. Byrne has provided media relations assistance at 25 Super Bowls and two Pro Bowls at the NFL’s request. His duties have also included contract negotiations, directing the team’s marketing department and serving on committees to interview and select Ravens head coaches.

Non-members are welcome.

Byrne recently handled PR for the Ray Rice controversy. This will be an exciting evening!

Register Today!

PRSA Mid-Atlantic District APR Boot Camp

April 16-19, 2015
Richmond, Va.
Jefferson Lakeside Country Club

The PRSA Mid-Atlantic District is hosting the country’s first-ever APR Boot Camp April 16-19 at the Jefferson Lakeside Country Club in Richmond, Va.! The APR Boot Camp is a four-day intensive course for candidates to prepare and advance through the Readiness Review™ and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.

The cost is $400. Please note: There is an additional $385 fee to take the APR exam; however, those fees are at least partially reimbursed by both PRSA National, pending successful completion of the exam.

Additional details and the full schedule. Spots are limited to 15 participants, so register soon!

2015 APR BOOTCAMP District Flyer

PRSA Central PA Chapter Public Service Project
PRSA’s PR for a Day
April 24, 2015

“PRSA’s PR For a Day” is a Central PA Chapter initiative to use your PR superpowers to give back to the many communities in which we work and live.

On Friday, April 24, 2015, our Chapter members will be partnered with a the small non-profit agency in their area to donate their experience and talent to the public relations or marketing projects of firms lacking appropriate skills or resources.

Preparations for this great event are under way, but we will still be happy to accommodate volunteers who are interested!

If you have any questions or would like to participate, please contact Valeria Beussink and Liz Greenaway, Public Service Committee Co-Chairs.


PRSA Mid-Atlantic District 2015 Quick Start Supports Chapter Leaders with New Ideas and Resources

PRSA Mid-Atlantic District officers and representatives met with chapter leaders to share ideas and best practices at Quick Start 2015 on Saturday, Feb. 7 in Springfield, Va.
Details and pictures.

3 Ways to Advance Your Career, Learn Something New and Get More Involved with PRSA Central PA Chapter in 2015


HACC, Central Pennsylvania’s Community College

Director, Integrated Marketing Communications
Central Administration

posted 1/27/15

The position would be responsible for overseeing the planning and execution of integrated marketing communication efforts to support our students and community by promoting the College through implementing successful promotional campaigns, managing projects and assesses their effectiveness, and measuring a campaign’s return on investment. The position requires a Bachelor’s degree and five years of experience in a related field, including two years of supervisory or management experience or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.  To see a complete list of requirements and responsibilities, salary range, and/or to apply for this position, please go to http://jobs.hacc.edu and search for PIN S142430. EOE-M/F/D/V.

Deadline to apply is February 22, 2015.

Select Security

Marketing Coordinator

posted 1/14/15

Currently has an opening in our Lancaster, PA corporate headquarters for a Marketing Coordinator. The qualified candidate will be independent, self-sufficient, and quick on their feet, with the ability to multi-task several projects without losing sight of long term goals. Excellent communication skills are a must, along with attention to detail, and the ability to work as part of a team. The marketing coordinator will be responsible for a multitude of projects, and will be expected to take ownership and pride in their work.

American Red Cross

Regional Communication & Marketing Program Manager

posted 1/15/15

As an employee at the American Red Cross, you could be on the front lines making a positive impact on our community. You could provide your services directly to the American public or support to the people who do. Both roles help further the mission of the Red Cross. Join our non-profit organization, where your heart and mind go to work!

We are currently seeking a Regional Communication & Marketing Program Manager to work in our Harrisburg, PA location. This is a full-time position working 40 hours per week.

Job Summary

This position is a critical component of the American Red Cross regional team and infrastructure.  It is responsible for carrying out the communications and marketing functions in local markets to drive results.  It works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services and supports revenue generation across all parts or the organization.
Reporting to the Regional Communication Director with a dotted line to the Division Marketing Leader, this position works in close collaboration with divisional field marketing, local fundraising, disaster cycle, SAF, Biomedical services, Health and Safety and volunteer management staff to provide communication and marketing support.



Join our team!

Looking for a paid internship at one of the top full-service public relations and public affairs firms in Harrisburg? La Torre Communications is seeking a part-time intern to work approximately 20 hours a week during the summer of 2015.


Communications Intern for Summer 2015 to join our dynamic team of healthcare association professionals.

Meet with state officials & legislative leaders! Take the lead on your own project! Show your creativity!

Responsibilities and projects include:

  • Develop a homecare and hospice month awareness program
  • Re-design Resource Library content on PHA website, as well as ongoing updates
  • Participate in a statewide advocacy program for family caregivers
  • Write news articles for weekly trade publication, news releases and op-eds
  • Organize and participate in member workshops and events

Ideal candidates are communications or public relations students with exceptional writing and verbal communication skills, a strong work ethic and the ability to multitask. Graphic design, web and/or basic video skills are a plus! Full-time position: Monday through Friday, 8 a.m. – 4:30 p.m. This is a great opportunity to gain association experience and network with state healthcare and government officials!


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