Stop Doing Stupid Stuff:
Using PR Measurement to Make Better Decisions

Wednesday, May 18, Noon, via Zoom
(Login information will be sent prior to the event.)

Members: $20 • Nonmembers: $25 • Students: $5

If you’ve ever wondered how to measure social media, public relations, media relations, and your other programs, join us at noon on Wednesday, May 18, to learn from “the queen of measurement,” Katie Delahaye Paine, author of Measure What Matters, Measuring the Networked Nonprofit and Measuring Relationships. You’ll discover the tools, tips, and techniques to prove the effectiveness of your social media and public relations programs and how to set measurable objectives.

While many people may perceive measurement as a boring, dry topic, Katie consistently leaves her audiences not just informed but entertained. Her talks are a balance of storytelling (including case studies) and practical how-to advice, so attendees can confidently put good measurement programs into practice right away.

You’ll learn how to:

  • Develop your Kick Butt Index – the first step to accountability
  • Define the benchmark
  • Measure outputs, outtakes, and outcomes
  • Select the right measurement tools
  • Getting to the “a-ha!” moment – extracting insight from your data
  • Measure PR’s impact on your reputation and your relationships

With more than two decades of experience, Katie Delahaye Paine has helped countless organizations achieve consensus around their definitions of success.

 Group rates are available! If you’d like to register multiple people, please contact chapteradministrator@prsacp.org for pricing and invoice details.

 

Katie Delahaye Paine

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of measurement for more than three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions to the advancement of research, measurement, and evaluation in public relations and corporate communication.

In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading developer and promoter of standards in the PR and social media measurement field. She founded two measurement companies, KDPaine & Partners Inc.(now Carma)  and The Delahaye Group (now Cision.)  Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement.

Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the Worldis the 2013 winner of the Terry McAdam Book Award.

Katie is a Senior Fellow of the Marketing & Communications Center at The Conference Board and a founder and member of the Institute for Public Relations Measurement Commission.

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