Strategic Planning to Start the Year

Wednesday, January 26, 2022

6:30 – 8 p.m.

Location: Duncan Alumni House, Millersville University, AND VIRTUAL OPTION

$20 for members | $25 for nonmembers | $5 for students

Have you ever felt bogged down in the day-to-day of your role and responsibilities? Working from a high-level strategy can seem out of reach as we have our nose to the grindstone day in and day out. However, following a strategic plan can increase your impact, achieve organizational goals, and build your workplace and your career. So…how do you develop a strategic plan? Who should be involved? How do you hone in on goals, build consensus, and create something that will be viable and continually useful? How do communications play a part? Join us for a panel discussion and hear real-world practitioners’ experiences, insights and tips on strategic planning. 

This event will be offered in-person at Millersville University, Duncan Alumni House, and will also be a live virtual event for attendees to Zoom in. 

Take advantage of a one-two punch of professional development in January 2022! Start with this presentation about the importance of strategic planning with PRSA and then take 
a deeper dive with a case study that follows the proven RPIE process with PPRS.


Meet Our Panelists

Amy Hill

Central Pennsylvania Food BankAmy Hill joined the Central Pennsylvania Food Bank team in October 2018. She is the director of the Community Engagement and Advocacy department that oversees all public relations, marketing, communications, and lobbying activities. In that role, Amy plans, develops and implements the Food Bank’s strategy for creating awareness about food insecurity, generating public support of the Food Bank’s mission, advocating for federal and state nutrition assistance programs, and defending against policies that undue burdens on people with economic struggles. She oversees a comprehensive communications strategy to engage all stakeholders of the food bank from clients, the many local agency partners, donors, the media, and government officials. She serves as the primary liaison to state and federal government agencies, the U.S. Congress and state General Assembly, and monitors legislation affecting the Food Bank’s constituents, programs and partners. She spearheads grassroots hunger awareness efforts throughout the service territory. Amy brings more than 20 years of experience in legislative advocacy, public relations, media engagement, messaging/brand management, grassroots advocacy, and strategic planning. She is Accredited in Public Relations (APR) and actively coaches other PR pros to earn their accreditation. Her previous roles include Communications Director for the Pennsylvania Catholic Conference; Director of Communications and Member Relations for the County Commissioners Association of PA; and the Director of Public Information for the Dauphin County Board of Commissioners. Amy holds a B.A. in Economics and Political Science from Allegheny College and a master’s degree in Strategic Public Relations from George Washington University.

David Grinberg

Dave GrinbergDavid Grinberg has over 30 years of experience spanning military, private and public sectors. Grinberg is a 13-year veteran of the U.S. Marine Corps and the U.S. Navy Reserve. For 17 years, Grinberg has worked in health information technology. After his military service, he initially worked in the payer environment as an IT project manager, designing and implementing workflow management systems, and financial and workflow reporting systems.  Grinberg pivoted to the health IT vendor environment as a client technical services manager. He returned to the payer environment as a clinical informatics manager for CareFirst BlueCross BlueShield. As a consultant, he gained first-hand exposure to the clinical environment from work implementing EHR systems in federally qualified community health centers. This combination of experience and perspectives was ideal preparation for Grinberg’s move into health information exchange in 2008. Grinberg was involved in the formation and implementation of Maryland’s statewide HIE (Chesapeake Regional Information System for our Patients) before moving to the Pennsylvania eHealth Collaborative, where he served as the Program Manager for the relaunch of the statewide health information exchange initiative. In 2014, Grinberg was appointed as the Deputy Director of the Pennsylvania eHealth Partnership Authority. Since 2008 Grinberg has been the president and majority owner of DynaVet Solutions, LLC, which offers business and IT services as a U.S. Department of Veterans Affairs verified Service-Disabled Veteran-Owned Small Business. Imprado is the company’s strategic consulting group.


John Rinehart 

John RinehartJohn Rinehart has been involved in leadership development since 1993. He is a graduate of the Pennsylvania State University RULE Rural-Urban Leadership Program (RULE V) and served as Vice President of the program’s Advisory Board and as a small group facilitator. John is the Director of Learning and Development for Marco’s Pizza, the 5th largest pizza chain in the U.S. with over 1000 locations and 20,000 employees. Previously he was the Manager of the Career and Leadership Program for RK&K, a Baltimore-based civil engineering firm with offices in 11states. He held the position of Executive Director of the Carlisle Pennsylvania-based Leadership Cumberland program for seven years.
He is a skilled group facilitator, team builder, and public speaker, and has been contracted by many organizations to serve in these roles. John has also worked with organizations ranging from small nonprofits to Fortune 100 companies on visioning, strategic planning, and organizational development and was published in “In the Company of Leaders: 40 Top leadership experts provide proven guidance for your leadership success journey.” 

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