PRSA Celebrates Excellence in Public Relations

Local Organizations Presented with Keystone Awards

Harrisburg, Pa., November 9, 2012 –The Central PA Chapter of the Public Relations Society of America (PRSA) recognized 13 local organizations for excellence in public relations campaigns, strategies and tactics at an awards dinner held yesterday at Dukes Bar and Grille, Wormelysburg, Pa.

The Keystone Award is the highest honor bestowed by the local chapter, recognizing the creative efforts of public relations practitioners throughout central Pennsylvania. This year’s awards were professionally judged by the Florida Public Relations Association. Accepting awards this year in a variety of categories were the following organizations:

Keystone Awards

Non-Profit Public Relations Program/Campaign

Pennsylvania Association of Community Bankers

Media Relations: Media Kit/Media Website

The M.S. Hershey Foundation for Hershey Gardens

External Communications: Newsletter

Millersville University of Pennsylvania

Internal Relations: Campaign

Susquehanna University Division of University Relations

Integrated Marketing: Direct Mail

Gavin Advertising for C.S. Davidson, Inc.

Interactive PR: Website

Sacunas for Lane Enterprises

Interactive PR: Social Media

Pavone for D.G. Yuengling & Son

Special Event/Tradeshow: More than $25K

Homeland Center, with assistance from Capital BlueCross

Honorable Mentions

Media Relations: Op-Ed/Bylined Article

Gavin Advertising for Family First Health

External Communications: Newsletter

The M.S. Hershey Foundation

Community Relations: Program

Homeland Center, with assistance from Capital BlueCross

Interactive PR: Social Media

The Hospital & Healthsystem Association of PA

Writing: Blog Writing

Pavone for the National Watermelon Promotion Board

“Every year the Keystone Awards recognize exemplary public relations campaigns, strategies and tactics in central Pennsylvania,” said Janet Kacskos, APR, Fellow PRSA and president of the Central PA chapter. “Over the years, the Keystone Awards have become synonymous with the highest standards of public relations research, planning, implementation and evaluation.”

PRSA is a national association made up of more than 22,000 public relations practitioners. The Central PA Chapter is one of three Pennsylvania chapters and has approximately 150 members throughout the area. For more details on membership and upcoming programs, visit

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