Nonprofit PR and Communications: How to Turn Challenges into Opportunities?
Wednesday, February 12, 11:30am – 1pm
Central Pennsylvania Food Bank
3908 Corey Road
Harrisburg, PA 17109
In addition to sharing the same communication challenges as their for-profit counterparts, nonprofit organizations compete for their share of voice in a diverse media environment with businesses often better equipped with resources and finances.
These challenges can be, however, turned into opportunities by effectively capitalizing on one significant advantage nonprofits have over their corporate counterparts – their perceived credibility and absence of profit motives.
That said, no matter how great a cause or a mission is, if a nonprofit does not tell its story in a consistent and compelling way, it might miss out on many fundraising and volunteer opportunities.
Rae Lynn Cox, M.S., APR, United Way of Capital Region, V.P. of Communications & Marketing and Brad Peterson, Central PA Food Bank, Director of Communications will share their insights into the nonprofit PR and communications, talk about the challenges nonprofits face and how nonprofits can stay relevant in a highly competitive media environment and what tools and platforms they utilize to reach their target audiences.
The program will be followed by a brief tour of Central Pennsylvania Food Bank facilities.
PRSSA member: $15
PRSA Central PA Chapter Takes New Direction Under New Guidance
The year of 2014 may be the most exciting one ever for the Central Pennsylvania chapter of PRSA. The chapter’s new leadership team has great plans for programming, two new standing committees and will celebrate an important milestone.
“I am thrilled at the possibilities for chapter members to help organizations needing help with communications through the creation of our new public service committee, and the new sponsorships committee will help fund this effort,” said Chapter President Liz Smith. Plans are already under way to make public service an important part of the chapter’s work in 2014. Representatives from the Central Pennsylvania Food Bank and United Way of the Capital Region will be the featured speakers at the chapter’s February 12 luncheon.
In 2014, the national PRSA organization with more than 20 thousand members nationwide, will be celebrating the 50th anniversary of the important public relations credential, the Accreditation in Public Relations (APR).
Smith is proud of her chapter and the talent and service it brings to the society and profession, “We are fortunate to have such a wealth of public relations pros in our chapter. We are known for orchestrating the strongest APR training program in the country. Our APR training program has a 90 percent success rate, the highest in the country.”
Only 18 percent of public relations practitioners hold the prestigious designation of APR, which requires five years of public relations work and passing a rigorous, 400-question test.
This is the year to earn your APR! PRSA is celebrating the 50th Anniversary of this prestigious credential, and we would like to make you part of the celebration.
The Central PA Chapter APR Coaching Team is geared up for four informative sessions to help you gain your APR. The students trained by this team have the highest passing rate for the exam in the country. They are the experts.
2014 it the year to give your career a boost! Learn all the ins and outs of proceeding to attaching APR to your name and career.
Co-Chairs Jason Kirsch and Bob Saline and faculty leaders Amy Hill and Josette Myers are each leading a full Saturday of coaching tips and recommendations to help you succeed. From why to go for your APR, to the step-by-step process, to what to study and how to prepare; all is presented and discussed. These sessions are very interactive and have led to our Chapter having one of the largest concentrations of fellow APRs.
Sessions start Saturday, February 8 and continue on February 22, March 8 and March 22 in the Technology Center of Central Penn College. Sessions start each Saturday at 9 a.m. and run through approximately 3:30 each session. Member costs are $55 for all four Saturdays and $75 for non-members. If you have participated in one of the sessions previously, there is no additional cost.