Join Us for a Summer PRSA Lunch & Learn Session
Featuring Valerie Reed, Senior Marketing Strategist at Geisinger
Discover how Geisinger’s innovative Name, Image, and Likeness (NIL) partnership with Penn State Athletics earned the 2025 Keystone Award and is reshaping community engagement and brand strategy.
📅 Date/Time: August 28, 2025, Noon until 1:30 p.m.
📍 Location: Giant Food Trindle Road Camp Hill PA (2nd fl. conference center)
🎉 Event: Midtown Mural Stroll & Joint Summer Social
💬 Description: Join Us for a Summer PRSA Lunch & Learn Session
Valerie Reed will share insights into this groundbreaking collaboration with Penn State University student-athletes, designed to elevate Geisinger’s brand visibility and deepen connections with local communities.
Key Discussion Points
- NIL Partnership: How collaboration supports athletic programs, fosters community relationships, and drives mutual revenue growth.
- Strategic Initiatives: Behind-the-scenes look at events, communications, and marketing strategies that boosted employee and community engagement.
Why Attend?
- Gain a deeper understanding of the NIL program and its strategic value.
- Learn actionable strategies for enhancing brand awareness and community outreach.
- Hear directly from a leading voice in healthcare marketing.
Cost: $20 for members, $30 for non-members