A Hybrid Conversation Inside Influencer Strategy & Impact Beyond the Hashtag
Join PRSA Central PA to bring focus to the influence of influencer strategy and marketing, featuring a dynamic hybrid panel from experts near and far. From national campaigns to local partnerships, hear directly from agency owners, influencer strategists as well as a featured influencer as they share insights on building authentic relationships, navigating paid partnerships and measuring impact in today’s media landscape. We welcome:
- Fran Stephenson APR, Fellow PRSA – Principal of Step in Communication
- Peyton Johnson – Fashion and lifestyle content creator and previous influencer specialist at Edelman
- Paige Knapp – Vice President of Social and Digital Media at Gladius Communications
- Meg Connolly – Strategist at JPL
Whether you’re refining your influencer strategy or just starting to explore the space, this conversation will offer practical takeaways and fresh perspectives.
Attend in person or virtually, either way, you’ll leave inspired and informed.
📍 Millersville University at McComsey Hall – Ford Atrium
📅 Thursday, November 13, 2025
🕕 6:00 – 8:00 p.m., program beginning at 6:15 p.m.
Event cost:
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In person: $20 for members, $30 for non-members, $5 for students/retirees
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Online: $15 for members, $25 for non-members, $5 for students/retirees
You will receive a confirmation email with next steps for both event type attendees.
REGISTER NOW