Come Celebrate the PRSA Central PA Keystone Awards winners!
Tuesday, November 14, 2023
National Civil War Museum
located at 1 Lincoln Circle, Harrisburg, PA 17103
Noon – 2 p.m.
The event will begin with networking, followed by a lunch, professional speaker, announcements, and awards presentations.
Our luncheon will be hosted by Rebecca Hanlon, president and co-founder of Our York Media and will feature Gavin Lichtenstein, director of digital partnerships for Pennsylvania Governor Josh Shapiro, to present as our keynote speaker to discuss: “Leaning in and Building Trusted Partnerships with Our Generation’s Digital Leading Voices with Audiences Online.”
Gavin will specifically speak to the importance of and methods for building trusted and long-sustaining partnerships with content creators to help amplify digital media tactics. From his experience as Director of Digital Partnerships for Pennsylvania Gov. Josh Shapiro, Gavin will share how to utilize content creators during a crisis, and how enlisting content creators work to amplify digital media storytelling tactics and ultimately provide public service for Pennsylvanians.
About our Emcee: Rebecca Hanlon:
Rebecca Hanlon is the president and co-founder of Our York Media, a marketing firm that specializes in strategy and content development. Her husband and business partner, Will, started OYM after working in print journalism and wanting to help local businesses take ownership of their stories. They are parents to Joey, 7, and Mara, 3. Rebecca received the 2018 Ignite Young Professional Award from the YCEA and a 2019 Forty Under Forty award from the CPBJ. In 2023, she was recognized as a Marvelous Marauder from her alma mater, Millersville University. She is an active member in the Rotary Club of York and the Women’s Giving Circle.
About Our Keynote Speaker: Gavin Lichtenstein
Gavin currently serves as the Director of Digital Partnerships for Pennsylvania Governor Josh Shapiro, where his team works directly with local and national influencers, content creators, and key online voices to amplify the Governor’s priorities across platforms. Gavin says, “Governor Shapiro knows that Pennsylvanians are getting their news and learning about our world from content creators on platforms like Instagram and TikTok. It’s our responsibility to lean into this – to meet them where they are and build trusted partnerships with our generation’s leading online voices.” Prior to joining the Administration, Gavin served as the senior engagement strategist for the Shapiro for Pennsylvania campaign where he led the relational digital organizing program, similarly working to build powerful online communities and digital partnerships. Gavin has a master’s degree in political communication from American University and studied journalism at La Salle University in Philadelphia. One of his favorite things in the world is watching Sixers basketball with his dad and has been disappointed by his beloved team since 2001.
PRSA members: $40
Non-members: $45
Students: $20
The deadline to register is November 9!
