Thursday, January 28, 2021, Noon 

Join us for our first program in 2021!

Learn how to help your audiences, your team members, and even yourself better understand the media we’re consuming and how to discern the truth.

Critical Media Literacy and Fighting Media Monsters

We’ve all either been one and/or experienced one: a media monster. A media monster is a figurative state when we interact with media without considering the consequences to ourselves or others. We may think we know the impact of liking or sharing an article based on headline alone, but do we understand the collective impact of these activities on our shared understanding of the world? Do we have the skills to accurately discern fact from fake news and post-truth? More important, how do we stop our media monster tendencies and help others do the same? Critical media literacy (CML) is key. Learn how to integrate CML skills into your personal and professional activities, including the important role of CML in the PR industry.

Cost: Members: $20 / Non-members: $25 / Students: $10

Speaker, Dr. Kathryn Sandoe

Dr. Kathryn (Katie) Sandoe is a business executive, professor, strategist, and community leader. For over 18 years, she has been a local trailblazer in the communications, public relations, and education disciplines. Katie is also a writer, public speaker, and facilitates workshops on discovering one’s purpose and how to leverage individual gifts in ways that positively impact the local community.

You may have heard of Katie through her professional role as Head of Communications & Public Affairs at the Lancaster County Solid Waste Management Authority (LCSWMA), where she has served in various leadership and executive capacities, helping to guide the organization through critical business decisions and advancing various projects/initiatives that impacted its brand and reputation.

But she is also known in the academic space through her role as Adjunct Professor at Penn State Harrisburg, facilitating knowledge and discovery with students in the Communications program and continuing her research on how to leverage media and pop culture to initiate social change.

Katie’s personal mission is to inspire and advocate for others and champion the advancement of women and girls. She lives out this calling through her professional and academic endeavors, but also through her philanthropic efforts. Currently, she serves on the Board of Trustees for the Lancaster Chamber, as well as the Board of Directors for Girls on the Run Lancaster-Lebanon and for LHOP.

She also strives to connect the academic and business spheres through her work on the Advisory Board for the Penn State Harrisburg School of Humanities and as a member of the HACC Lancaster Campus Advisory Committee.

Katie was honored with Penn State Harrisburg’s 2020 People to Watch Award for her impact to the betterment of society, along with Central Pennsylvania Business Journal’s 2019 Women of Influence award for her contributions to her company, industry, and community. She’s also been recognized for her academic work at Penn State Harrisburg, having received the 2017 Learned Society of Whispering Pines Graduate Student Award in Adult Education and the 2015 Kathryn Towns Award.


Critical Media Literacy and Fighting Media Monsters