Blaze your trail into the new year with the latest communications approaches. Check out PRSA’s upcoming January webinars ($200 value), FREE for PRSA members:

Jan. 21

Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story
Learn what journalists need in hand to cover your story, and in what format they want it, as well as how to optimize your digital news release for maximum Web exposure.

Jan. 26

Influencing Your Audience: Motivating People to Say Yes
Explore principles of behavioral psychology that you can use every day, even in email, to move people toward your point of view.

Jan. 28

A Tech PR Trifecta: How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
Gain best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.