What does it take to build visual narratives and tell stories through video? Learn about the power of visual communications during a discussion with digital media expert Luiza Printes dos Santos and producer Frank Arendt. The award-winning pros will talk about the importance of video in the digital world, especially through social media, public relations, and marketing campaigns.

Presenters

Luiza Printes dos Santos is a sociologist, communicator and freelance content producer. Her experiences living in Asia, South America, North America, and Europe have shaped her sensitive eye for visual narratives that articulate the simple moments of our lives in the context of people, landscape, and documentary. With a bachelor’s degree in International Relations, a master’s degree in Communications, and seeking a master’s degree in Photography, Luiza is passionate about everything related to visual culture and digital media. Her goal is to create visual art that can inspire our generation to live in the moment, focusing on photography and filmmaking to articulate her messages. She has won awards for her photography and speeches. Luiza believes in the power of visual communications as an education tool to connect with our essence and make a positive impact in our world.

Frank Arendt is a seasoned EMMY award-winning producer of film and digital video. A veteran of regional advertising and broadcast production, he has over 20 years of experience gained through writing, creating and producing TV and radio commercials with hundreds of campaigns shot around the country. He’s worked with brands including Hoover, Michelin, Black and Decker, 2K Sports and Sheetz. He recently accepted a position with WellSpan Health as director of Innovations, production. There he oversees the video production for the six hospitals.

This March event is sponsored by The GIANT Company.