Category: 3 Questions

3 Not-So-Secrets to PR Writing That Gets Results

by Valeria Beussink Chances are at some point in your PR career you will need to pitch a story to a reporter you do not have a relationship with. You follow the best practices of media relations and identify a reporter who covers your niche industry. It could be one who has never written about […]

3 Secrets of Successful Content Marketing

by Valeria Beussink Are you providing real value to your customers or just trying to sell your product? In this highly competitive economy, brands need to better understand lifestyles of their consumers and help them solve their problems, in order to convert one-time buyers into loyal brand fans. The Custom Content Council recently reported that […]

3 Ideas for a Facebook Giveaway

by Valeria Beussink Earlier this year, Facebook announced updated guidelines for social network promotions, giving page administrators more flexibility in running giveaways and sweepstakes.  The changes are especially exciting for small businesses as Facebook removed the requirement to work with a costly third-party app to engage with fans and reward that engagement with some prizes. […]

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